Behind the Scenes at CLB Living: Our Journey, Values, and the Heart of Our Brand

Hi, I’m Claire, founder and owner of CLB Living. I’m excited to share our story with you and give you a closer look at what makes our Australian brand truly unique. CLB Living isn’t just a business; it’s a passion project—a commitment to quality, sustainability, and creating beautiful pieces that you can truly enjoy wearing. Join me as I walk you through our journey and the values that drive us forward.

The Beginning of CLB Living: More Than Just a Dream

When I launched CLB Living, it wasn’t just about creating a brand—it was about creating something meaningful. I wanted to build a business that combined style, comfort, and sustainability, where every piece made a positive impact on both its wearer and the planet. It’s been a journey of growth, and while it all started with a simple dream, it’s become so much more. Today, CLB Living stands for clothing that is both luxurious and conscious—designed with care, and built to last.

Why We Believe in Quality Over Quantity

From the start, we made the decision to produce a limited number of pieces in each collection—just 200, to be exact. Why? Because we believe in quality, not quantity. Our pieces aren’t about following fleeting trends; they’re about providing timeless, high-quality clothing that you’ll cherish for years to come. Each item is carefully crafted with attention to detail, ensuring that when you wear a CLB Living piece, you’re wearing something made with love and purpose.

The Linen Advantage: Why We Love It

At the heart of CLB Living is our love for linen. This fabric is not only incredibly soft and breathable, but it’s also the perfect balance of luxurious comfort and practicality. Whether you’re enjoying a quiet moment at home or venturing out for a relaxing holiday, linen is your perfect companion. It’s versatile, comfortable in all seasons, and feels like a gentle embrace on the skin. Once you experience linen, you’ll understand why we’re so passionate about it.

Sustainability at the Core

Sustainability is the foundation of CLB Living. From sourcing materials to our ethical manufacturing practices, we make choices that support the planet. Our goal is to offer beautiful, eco-friendly pieces that don’t compromise on quality or style. We’re dedicated to creating a positive impact, and it’s what drives us to continue innovating and improving. Our commitment to sustainability goes beyond the products themselves—it’s about contributing to a larger movement towards a more mindful, eco-conscious world.

Versatile Style, Effortlessly Done

At CLB Living, we believe that comfort doesn’t mean sacrificing style. Our pieces are designed to fit seamlessly into your life, whether you’re lounging at home or out and about. We want our customers to feel good while looking effortlessly polished, no matter where they’re headed. Each piece is made to transition easily from the home to a casual outing, so you never have to choose between comfort and style.

Looking Ahead: The CLB Living Journey Continues

I’m incredibly grateful for the support we’ve received from our customers who share our values and appreciate what CLB Living stands for. The journey is far from over, and we’re excited to continue creating beautiful, sustainable pieces that make you feel good inside and out. We’re committed to evolving, growing, and offering new collections that reflect our love for high-quality, ethically made clothing.

If you’re looking for comfortable, stylish, and sustainable clothing, I invite you to explore what CLB Living has to offer. We’re more than just a brand—we’re a community of conscious consumers who believe in making a positive impact, one piece of clothing at a time.

Thank you for being part of our story and for choosing CLB Living as your go-to for ethical and sustainable loungewear, resort wear, and sleepwear.

Love,
Claire